Dr Sid & the Oral-B Team present Awards to Project Smile 2014

Dr Sid & the Oral-B Team present Awards to
Project Smile 2014
The CSR-based complimentary smile makeover initiative
– Project Smile – came to a close on Saturday (24th)
May 2014, and has unveiled its three lucky winners in 3
categories – Severe, Moderate & Mild.
Following an intense screening & selection process by a
panel of judges – Nigerian music celebrity, Dr. Sid, who
was the celebrity judge; UK-based Periodontist Dr. Bola
Soyombo; Dental Expert, Dr. Fola-Alade and Senior
Dentist ,Dr Osaze Ugbo Smile 360 Dental Specialists. The
winners were Tosin Adekoya (Winner of the Severe
category), Tayo Adelekan (Winner of the Moderate
Category) and Jaiye Johnson (Winner of the Mild
Category). Continue...
In addition to the 3 winners, th e Judges selected 5
nominees in order of their scores for the smile makeover
treatment. These nominees and their benefactors
are Emem Prosper, collectively sponsored by Dr. Bola
Soyombo & Dr. Fola-Alade; Adetunji Adenike, sponsored
by Dr. Sid; Christian Okafor , sponsored by Dr. Bola
Soyombo; Okonkwo Steven, sponsored by Dr. Osaze
Ugbo and Kehinde Martins , sponsored by Dr. Bola
Soyombo.
Speaking at the ceremony, Brand Communications
Manager, Oral-B, Tomiwa Ajewole said “ On March 20, we
marked the World Oral Health Day 2014 with the
culmination of the ‘Oral-B Sharing Smiles’ activation
campaign – a community-based initiative designed to
reach out to disadvantaged communities that cannot
afford dental care products and consultation with
dentists, and in effect extended the outreach by our
association with Project Smile as a sponsor.
We aimed to impact the lives of Nigerians who have
been deprived of great smiles due to their dental flaws.
Today, we are proud to present to the world, the three
winners of Project Smile 2014 Complementary Smile
Makeover Program and in addition, the five nominees
who were sponsored by the Judges. Collectively, we
celebrate the eight candidates of this life transforming
smile makeover program. Indeed we have delivered on
the FDI World Dental Federation theme of ‘Celebrating
Healthy Smiles’ as promised” .
According to Dr. Amy Traore-Shumbusho, Initiator,
Project Smile, the 2014 edition recorded a high number
of entries owing to the support from sponsors like
Medplus, Beatfm, Classic Fm, NaijaFm and Major
Sponsor Oral B
Speaking in response to an interview, Tosin Adekoya,
Winner of the ‘Severe Category’ Smile Makeover
Program, amidst tears of joy, thanked the Initiator and
organizers of the initiative. “ I saw the advert on
BellaNaija and decided to give it a try so I visited the
site and entered for the contest. Last week I got an
email that I have been nominated for the final screening.
This is a dream come true for me. I have longed to
undertake this smile makeover treatment but was unable
to foot bill. Now, God has made it possible for me.”
(L-R) Dr. Amy Traore-Shumbusho (Initiator, Project